Luxury,the word may be prefered someones lifestyle and maybe someones house but a decade ago the word prettey much join with phones too. in 1998 the finland based mobile farm nokia reveled vertu the premium phone maker. At first they delivered their phones to stars and other rich peoples. They have their unique style of deliveries sometime by the way last time they delivered signature cobra through a plane. Thats pretty cool but you have to spend tons of bucks from your pockets.
They even sold $11,000 phones once. But generaly their phones are not for us like me or you because we need specs but in their phones you even can't find dual sim (what big deal even my iphone ......ha ha just kiding) . But their phones always made with precious metals and precious stones and definately with hand crafted design. That makes the phone even costlier.
Most of their phones are built with diamond or emerald gold is common. Even their last project signature cobra was made of with lots of diamonds and many precious stones. At once they were very popular many richman ,business person,celebrities always hooked with vertu. After the iphone era they lost their popularity .
People were hypnotised by steve jobs magic gadget. People choose specs and looks rather than design and luxury. And the profits of the company becomes low . They even strucked with looses .
In 2016 a turkish businessman own the premium smartphone company. In 2017 The company will cut 200 jobs with its liquidation. Its current owner, “a Turkish businessman in Paris” named Hakan Uzan, wanted to pull the company out of bankruptcy with a £1.9 million payment against a deficit of £128 million. Creditors refused the offer.
Uzan says he will maintain the brand and technology and could rebuild the company. But the company is really dead they even did not seems to build any other premium smartphone even they only built 8 pcs of signature cobra.
They even sold $11,000 phones once. But generaly their phones are not for us like me or you because we need specs but in their phones you even can't find dual sim (what big deal even my iphone ......ha ha just kiding) . But their phones always made with precious metals and precious stones and definately with hand crafted design. That makes the phone even costlier.
Most of their phones are built with diamond or emerald gold is common. Even their last project signature cobra was made of with lots of diamonds and many precious stones. At once they were very popular many richman ,business person,celebrities always hooked with vertu. After the iphone era they lost their popularity .
People were hypnotised by steve jobs magic gadget. People choose specs and looks rather than design and luxury. And the profits of the company becomes low . They even strucked with looses .
In 2016 a turkish businessman own the premium smartphone company. In 2017 The company will cut 200 jobs with its liquidation. Its current owner, “a Turkish businessman in Paris” named Hakan Uzan, wanted to pull the company out of bankruptcy with a £1.9 million payment against a deficit of £128 million. Creditors refused the offer.
Uzan says he will maintain the brand and technology and could rebuild the company. But the company is really dead they even did not seems to build any other premium smartphone even they only built 8 pcs of signature cobra.
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